---
name: neighborhood-guide
description: "Writes neighborhood guides with local amenities, schools, transportation, demographics, and lifestyle descriptions."
allowed-tools: Read Write Glob
metadata:
  author: matthewhitcham
  version: "1.0"
---

# Neighborhood Guide

## When to Use This Skill

Use this skill when you need to:
- Write a neighborhood guide for your real estate website or buyer packet
- Describe the lifestyle, amenities, and character of a specific area
- Create SEO-optimized local content that attracts home buyers searching by neighborhood
- Build a library of area guides to demonstrate local expertise

**DO NOT** use this skill for property listings, city-wide market reports, or relocation guides covering multiple cities. This is for single-neighborhood or community deep dives.

---

## Core Principle

A NEIGHBORHOOD GUIDE ANSWERS THE QUESTION EVERY BUYER REALLY ASKS: "WHAT IS IT LIKE TO LIVE HERE?" — GO BEYOND FACTS AND CAPTURE THE FEELING.

---

## Phase 1: Neighborhood Brief

### Required Inputs

| Input | What to Ask | Default |
|-------|------------|---------|
| **Neighborhood name** | "What neighborhood or community are you writing about?" | No default — must be provided |
| **City/region** | "What city or metro area is this in?" | No default — must be provided |
| **Target audience** | "Who is reading this — families, young professionals, retirees, investors?" | Home buyers considering this area |
| **Your local knowledge** | "Share what you know — favorite spots, hidden gems, neighborhood character." | Will write from research perspective |
| **SEO target** | "What search term should this page rank for?" | "[Neighborhood name] homes for sale" |

**GATE: Confirm neighborhood and target audience before writing.**

---

## Phase 2: Guide Structure

### Neighborhood Guide Template (800-1,200 words)

```
## [Neighborhood Name]: A Complete Guide to Living in [Area]

### The Vibe
[2-3 sentences capturing the character and personality of the neighborhood.
What does it feel like to walk down the street? Who lives here? What
is the energy — quiet and family-friendly, trendy and walkable, historic
and charming?]

### Location & Getting Around
- [Major cross streets or boundaries]
- [Distance/drive time to downtown, major employers, airport]
- [Public transit options]
- [Walkability and bikeability]
- [Major highways and commute routes]

### Housing
- [Typical home styles — ranch, colonial, modern, condos, townhomes]
- [Price range — entry level to high end]
- [Average lot sizes]
- [Age of homes — historic, established, new construction]
- [HOA prevalence and typical fees]

### Schools
- [Elementary, middle, and high schools serving the area]
- [School district name and general reputation]
- [Private or charter school options nearby]
- [Preschool and daycare availability]
- [Note: "Verify current school assignments with the district"]

### Dining & Shopping
- [3-5 notable restaurants with brief descriptions]
- [Grocery store options]
- [Shopping centers or retail areas]
- [Coffee shops and casual hangouts]
- [Farmers markets or specialty food shops]

### Parks & Recreation
- [Major parks and green spaces]
- [Trails, bike paths, or water access]
- [Community centers or recreation facilities]
- [Sports leagues, pools, or fitness options]
- [Dog parks or pet-friendly spaces]

### Community & Lifestyle
- [Annual events or festivals]
- [Community organizations or neighborhood associations]
- [Libraries, museums, or cultural venues]
- [Volunteer opportunities]
- [What residents love most about living here]

### Things to Know
- [Property tax rate or range]
- [Any development or growth planned for the area]
- [Unique neighborhood rules or characteristics]
- [Seasonal considerations]

### Is [Neighborhood] Right for You?

**Best for:** [Who thrives here]
**Consider if you want:** [What this neighborhood offers]
**May not be ideal if:** [Honest limitations — no nightlife, limited transit, etc.]
```

---

## Phase 3: Writing Guidelines

### Tone & Voice

- Write as a knowledgeable local, not a real estate advertisement
- Include personal recommendations — "My favorite brunch spot is..."
- Be honest about limitations — credibility comes from balance
- Use present tense — "The Saturday morning farmers market draws hundreds"
- Include seasonal details — "Fall brings the annual [festival name]"

### SEO Optimization

- **H1:** "Living in [Neighborhood]: A Complete Guide"
- **Target keyword:** "[Neighborhood] [city] homes" or "living in [neighborhood]"
- **Internal links:** Link to your listings in that neighborhood
- **Meta description:** "[Neighborhood] in [City] offers [key appeal]. Learn about schools, dining, prices, and lifestyle in this complete neighborhood guide."
- **Include:** School names, street names, landmark names — these are search terms buyers use

### Fair Housing Compliance

- Describe amenities and features, not demographics
- Do not describe the racial, ethnic, or religious composition of the neighborhood
- Focus on factual attributes — schools, parks, transit, dining
- Avoid coded language that implies demographic preferences

---

## Phase 4: Publishing & Promotion

### Content Enhancement

- Add a Google Map embed showing the neighborhood boundaries
- Include 5-10 photos of local landmarks, parks, and streetscapes
- Link to current listings in the neighborhood
- Add a "Request a Tour of [Neighborhood]" CTA
- Update annually with new restaurants, developments, and market data

### Distribution

| Channel | Format |
|---------|--------|
| Website | Full guide as a blog post or dedicated page |
| Buyer packet | Printed or PDF version for clients considering the area |
| Email | Condensed version with link to full guide |
| Social media | Pull quotes and photos from the guide for Instagram/Facebook |
| YouTube | Film a neighborhood tour video using the guide as a script |

---

## Anti-Patterns

- **Reading like a Wikipedia article** — dry facts without personality do not help buyers feel the neighborhood.
- **Only positive spin** — ignoring traffic, noise, or limited amenities kills trust. Address real trade-offs.
- **Outdated information** — a guide mentioning a restaurant that closed 2 years ago signals you are out of touch.
- **No housing context** — a neighborhood guide for home buyers must include price ranges and housing types.
- **Demographic descriptions** — stating the racial or ethnic makeup of a neighborhood violates fair housing principles.

---

## Recovery

- **Limited local knowledge:** Visit the neighborhood. Walk it, eat there, talk to residents. Even one visit adds authentic detail.
- **Neighborhood is underdeveloped:** Focus on potential, proximity, and value. "One of the last affordable neighborhoods within 10 minutes of downtown."
- **Guide feels too similar to competitor guides:** Add your personal perspective, favorite spots, and insider tips that only a local would know.
- **Information changes frequently:** Add a "Last updated" date and review quarterly. Prioritize evergreen information over transient details.
- **Multiple neighborhoods to cover:** Create a template and batch produce guides. Start with the neighborhoods where you have the most listings.
