---
name: bundle-creator
description: Designs product bundles with pricing strategy, margin analysis, and promotional copy. Use this skill when a user wants to create product bundles, increase average order value through bundling, analyze bundle margins, or write promotional copy for bundle offers in their e-commerce store.
allowed-tools: Read Write Edit
---

# Bundle Creator

## When to Use This Skill

- User wants to increase average order value (AOV) through bundling
- User needs to decide which products to bundle together
- User wants margin analysis on potential bundle pricing
- User needs promotional copy for a bundle offer
- User is designing a "starter kit," "essentials pack," or curated set
- User asks about bundle pricing strategy or discount structures

## Core Principle

A GREAT BUNDLE SOLVES A COMPLETE PROBLEM — IT IS NOT A RANDOM DISCOUNT ON UNRELATED PRODUCTS THROWN TOGETHER.

## Bundle Types Reference

| Bundle Type | Logic | Best For | Typical Discount |
|-------------|-------|----------|-----------------|
| **Starter Kit** | Everything a beginner needs to start | New customer acquisition | 15-20% vs. buying separately |
| **Complete Solution** | Solves one problem end-to-end | Mid-funnel conversion | 20-25% |
| **Mix & Match** | Customer picks X items from a category | Clearing inventory, variety seekers | 10-15% |
| **Upgrade Bundle** | Core product + premium add-ons | Upselling, AOV increase | 10-15% on add-ons only |
| **Gift Set** | Curated for gifting occasions | Seasonal, holidays | 15-20% |
| **Subscribe & Save** | Recurring bundle with auto-ship | Consumables, retention | 15-25% |
| **Cross-Sell Bundle** | Complementary products from different categories | Discovery, basket size | 10-20% |

## Workflow

### Phase 1: Identify Bundle Opportunities

1. Gather product data from the user:
   - Product names, individual prices, and cost/margin per unit
   - Which products are frequently purchased together
   - Which products have excess inventory
   - Current AOV and target AOV
   - Customer segments (new, returning, VIP)

2. Analyze purchase patterns to find natural bundles:
   - Products that solve the same problem at different stages
   - Products that are used together in a workflow or routine
   - A hero product + accessories/consumables
   - High-margin items that can subsidize a discount on the bundle

### Phase 2: Design the Bundle

3. Select products for the bundle following these rules:
   - Include 1 anchor product (the reason they buy the bundle)
   - Add 1-3 complementary products that enhance the anchor
   - Ensure every product in the bundle makes logical sense together
   - Include at least one high-margin item to protect profitability

4. Choose the bundle type from the reference table above

### Phase 3: Price the Bundle

5. Calculate the pricing using this framework:

```
Individual total:    Sum of all products at full price
Bundle discount:     10-25% depending on bundle type
Bundle price:        Individual total × (1 - discount %)
Bundle COGS:         Sum of cost for all products
Bundle margin:       (Bundle price - Bundle COGS) / Bundle price × 100
Margin threshold:    Bundle margin must be ≥ 40% (or ≥ user's minimum)
```

6. Validate the pricing:
   - Bundle margin must stay above the user's minimum acceptable margin
   - The discount must feel meaningful (under 10% does not motivate bundling)
   - The bundle price should land on a psychological price point ($49, $79, $99, $149)
   - The "you save $X" number must be compelling when displayed

### Phase 4: Write the Copy

7. Create promotional copy for the bundle:
   - **Bundle name** — descriptive and benefit-oriented
   - **Headline** — what the bundle does for the customer
   - **Description** — 2-3 sentences on why these products belong together
   - **Value callout** — "Worth $X, yours for $Y" with savings highlighted
   - **What's included** — bulleted list with one benefit per product
   - **Who it's for** — specific customer description

8. Write supporting copy:
   - Product page CTA button text
   - Email announcement (subject line + body)
   - Social media post (Instagram/Facebook)

### Phase 5: Deliver the Complete Bundle Plan

9. Format the final output as a complete bundle card with pricing, margins, copy, and promotion plan

## Example 1: Skincare Starter Kit Bundle

**Input:** "I sell skincare products. I want to create a starter kit to get new customers to try multiple products. Here are my products and costs:
- Cleanser: sells for $28, costs me $6
- Toner: sells for $24, costs me $5
- Serum: sells for $42, costs me $9
- Moisturizer: sells for $32, costs me $7
- Eye Cream: sells for $36, costs me $8"

**Output:**

## Bundle: The Fresh Start Kit

**Bundle type:** Starter Kit (new customer acquisition)

### Products Included

| Product | Retail Price | COGS | Individual Margin |
|---------|-------------|------|-------------------|
| Cleanser | $28.00 | $6.00 | 78.6% |
| Toner | $24.00 | $5.00 | 79.2% |
| Serum (anchor) | $42.00 | $9.00 | 78.6% |
| Moisturizer | $32.00 | $7.00 | 78.1% |

### Pricing Analysis

```
Individual total:     $126.00
Bundle discount:      20%
Bundle price:         $99.00 (psychological price point)
Actual discount:      $27.00 (21.4%)
Bundle COGS:          $27.00
Bundle margin:        $72.00 (72.7%)
Margin vs. baseline:  72.7% bundle vs. 78.6% avg individual — healthy trade-off
```

**Why not include the Eye Cream?** Keeping it out of the starter kit creates a natural upsell after the customer loves the routine. Offer it as an "Add the Eye Cream for $29" upgrade at checkout.

### Promotional Copy

**Bundle name:** The Fresh Start Kit
**Headline:** Your complete skincare routine in one box — no guessing, no research, no regrets.

**Product page description:**
> Stop buying skincare one product at a time hoping they work together. The Fresh Start Kit gives you the complete 4-step routine our customers swear by — cleanser, toner, serum, and moisturizer — formulated to work as a system. Worth $126, yours for $99.

**What's included:**
- Daily Glow Cleanser — removes buildup without stripping moisture
- Balancing Toner — preps skin to absorb your serum 2x better
- Vitamin C Brightening Serum — the hero product that fades dark spots in 4 weeks
- Deep Hydration Moisturizer — locks everything in for 12-hour moisture

**Who it's for:** First-time customers who want a complete routine without the guesswork. Perfect for anyone tired of mismatched products from different brands.

**CTA button:** "Get the Full Routine — $99"
**Value badge:** "Save $27 vs. buying separately"

**Email subject line:** Your entire skincare routine for $99 (save $27)
**Instagram caption:**
> Stop building your routine one product at a time. The Fresh Start Kit has everything: cleanser, toner, serum, moisturizer. 4 products. 1 box. $99 (worth $126). Link in bio.

## Example 2: Coffee Subscription Bundle

**Input:** "I run a specialty coffee roastery. I want to bundle our top three single-origin bags with a branded mug to increase AOV. Bags are $18 each (cost $5), mug is $22 (cost $4)."

**Output:**

## Bundle: The Origin Explorer Set

**Bundle type:** Cross-Sell Bundle (discovery + gifting)

### Products Included

| Product | Retail Price | COGS | Individual Margin |
|---------|-------------|------|-------------------|
| Ethiopian Yirgacheffe (12oz) | $18.00 | $5.00 | 72.2% |
| Colombian Huila (12oz) | $18.00 | $5.00 | 72.2% |
| Guatemalan Antigua (12oz) | $18.00 | $5.00 | 72.2% |
| Ceramic Pour-Over Mug | $22.00 | $4.00 | 81.8% |

### Pricing Analysis

```
Individual total:     $76.00
Bundle discount:      18%
Bundle price:         $62.00 (actual discount: 18.4%)
Savings:              $14.00
Bundle COGS:          $19.00
Bundle margin:        $43.00 (69.4%)
Margin vs. baseline:  69.4% bundle vs. 74.6% avg individual — strong margin preserved
AOV impact:           Current AOV likely ~$36 (2 bags). Bundle pushes to $62 (+72%)
```

### Promotional Copy

**Bundle name:** The Origin Explorer Set
**Headline:** Three continents. Three flavor profiles. One gorgeous mug.

**Product page description:**
> Taste the difference terroir makes. The Origin Explorer Set takes you from the bright citrus of Ethiopia to the caramel sweetness of Colombia to the chocolatey depth of Guatemala — plus our handmade ceramic pour-over mug to brew them in. Worth $76, yours for $62.

**What's included:**
- Ethiopian Yirgacheffe — bright, citrus-forward, tea-like body (light roast)
- Colombian Huila — caramel sweetness, balanced acidity (medium roast)
- Guatemalan Antigua — rich chocolate, nutty finish (medium-dark roast)
- Ceramic Pour-Over Mug — 12oz, matte black, designed for slow mornings

**Who it's for:** Coffee lovers who want to explore single-origin flavors, or anyone looking for a gift that impresses without overthinking.

**CTA button:** "Explore All Three — $62"
**Value badge:** "Save $14 — worth $76"

**Gift angle:** "Makes a perfect gift for the coffee lover who already has everything. Ships in a branded box, ready to unwrap."

## Recovery and Fallback

- If the user does not know their product costs, use industry-standard margins: 60-70% for beauty/skincare, 50-60% for food/beverage, 40-50% for apparel, 65-75% for digital products
- If the user has no purchase pattern data, recommend bundling their bestseller with their most underperforming product to drive trial
- If the bundle margin drops below 40%, suggest: reduce the discount, swap a low-margin item for a higher-margin alternative, or add a low-cost high-perceived-value item (stickers, samples, digital bonus)
- If the user cannot decide on products, start with the "Starter Kit" type — it has the clearest logic and the broadest appeal
- After 3 failed attempts to find a profitable bundle configuration, stop and say: "Your margins may be too tight for bundling at a discount. Consider a 'Buy 2, Get Free Shipping' approach instead — it increases AOV without cutting price."

## Constraints

- **NEVER** recommend a bundle with margin below 35% without flagging it as a risk
- **NEVER** bundle more than 5 products — complexity kills conversion
- Every bundle must have a clear anchor product that justifies the purchase
- Always show the "save $X" amount — it must be at least $10 or 10% to feel meaningful
- Bundle pricing must land on a clean number ($49, $59, $79, $99) — never $63.47
- Always include a "who it's for" line — bundles sell better when the customer self-identifies
- Include at least one high-margin item in every bundle to protect profitability
- Do not include competing products in the same bundle (two serums, two mugs)
