---
name: product-recall-plan
description: "Creates product recall communication plans with customer notification, return procedures, and reputation management strategies."
allowed-tools: Read Write Glob
metadata:
  author: matthewhitcham
  version: "1.0"
---

# Product Recall Plan

## When to Use This Skill

Use this skill when you need to:
- Draft a communication plan for a product recall or safety issue
- Create customer notification templates for defective or hazardous products
- Build return and refund procedures for recalled items
- Plan reputation management during and after a recall event

**DO NOT** use this skill for routine product returns, warranty claims, or voluntary product discontinuations. This is for safety-related or quality-related recalls that require structured communication.

---

## Core Principle

SPEED AND TRANSPARENCY WIN TRUST DURING A RECALL — EVERY HOUR OF DELAY OR AMBIGUITY COMPOUNDS REPUTATIONAL DAMAGE AND LEGAL RISK.

---

## Phase 1: Recall Assessment

Gather the facts before drafting any communication.

### Required Inputs

| Input | What to Ask | Default |
|-------|------------|---------|
| **Product affected** | "What product is being recalled? Include SKU, batch, or date range." | No default — must be provided |
| **Issue description** | "What is the defect or safety concern?" | No default — must be provided |
| **Severity level** | "Is this a safety hazard, quality defect, or regulatory compliance issue?" | Quality defect |
| **Units sold** | "How many units are affected and through which channels?" | Unknown — plan for broad notification |
| **Current status** | "Has anyone been injured or filed complaints? Any regulatory contact?" | No known injuries or complaints |

### Assessment Summary

```
## Recall Assessment

**Product:** Ceramic travel mug — Model TM-200, manufactured March-May 2024
**Issue:** Hairline cracks in handle that may cause breakage during use with hot liquids
**Severity:** Safety hazard — risk of burns
**Units affected:** ~2,400 units sold via website and 3 retail partners
**Known incidents:** 2 customer complaints, no injuries reported
**Regulatory status:** No CPSC contact yet — voluntary recall recommended
```

**GATE: Confirm all facts with the user before drafting communications. Inaccurate recall notices create legal liability.**

---

## Phase 2: Communication Plan

### Notification Sequence

Build communications in this order:

1. **Internal alert** (Day 0) — notify team, pause sales, pull inventory
2. **Retail partner notification** (Day 0-1) — alert distributors and retailers to pull product
3. **Customer notification** (Day 1-2) — email, website banner, social media post
4. **Regulatory filing** (if required) — CPSC report, FDA notice, or relevant agency
5. **Press statement** (if needed) — prepared statement for media inquiries

### Customer Notification Template

```
Subject: Important Safety Notice — [Product Name] Recall

Dear [Customer Name],

We are voluntarily recalling [Product Name] ([model/batch details]) due to [brief, clear description of the issue].

**What you should do:**
1. Stop using the product immediately
2. [Specific return instructions]
3. [How to get refund/replacement]

**How to return:**
- [Return method — prepaid label, drop-off location, or pickup]
- [Timeline for processing refund/replacement]

We sincerely apologize for any inconvenience. Your safety is our top priority.

Questions? Contact us at [email] or [phone] — our team is available [hours].

[Company Name]
```

### Channel-Specific Communications

- **Email** — direct notification to all customers who purchased the affected product
- **Website** — banner on homepage + dedicated recall page with FAQ
- **Social media** — brief announcement linking to the recall page
- **In-store signage** — if sold through retail partners

---

## Phase 3: Return & Resolution Procedures

### Return Process

Define the step-by-step process:

1. Customer contacts support or visits recall page
2. Verify purchase (order number, photo of product, or proof of purchase)
3. Provide prepaid return label or disposal instructions
4. Process refund or ship replacement within [X] business days
5. Confirm resolution with follow-up email

### Resolution Options

Offer at least two options:
- **Full refund** — no questions asked, processed to original payment method
- **Replacement** — corrected product shipped free, with expedited option
- **Store credit + bonus** — 110-120% of purchase price as credit (incentivizes retention)

### Support Team Script

Prepare customer service talking points:
- Acknowledge the issue without deflecting
- Explain exactly what went wrong in plain language
- Walk through return/refund steps clearly
- Do not speculate on causes beyond the official statement
- Escalation path for angry customers or injury reports

---

## Phase 4: Reputation Management

### Immediate Actions

- Publish a transparent blog post or letter from the founder explaining the issue and fix
- Respond to every social media comment and review about the recall within 4 hours
- Update product listings to reflect recall status

### Recovery Timeline

| Timeframe | Action |
|-----------|--------|
| Week 1 | Execute recall, handle returns, monitor sentiment |
| Week 2-3 | Share behind-the-scenes of quality fix with customers |
| Month 2 | Re-launch corrected product with quality assurance story |
| Month 3 | Follow up with affected customers — loyalty offer or exclusive preview |

### Monitoring

- Track recall completion rate (target: 80%+ of affected units returned or accounted for)
- Monitor brand mentions and sentiment daily for 30 days
- Document everything for legal protection

---

## Anti-Patterns

- **Downplaying the issue** — vague language like "out of an abundance of caution" when there is a real safety risk erodes trust.
- **Slow notification** — waiting days to notify customers after discovering the issue multiplies liability.
- **Making returns difficult** — requiring receipts, original packaging, or complex forms reduces compliance and increases anger.
- **Going silent after the recall** — failing to follow up makes it look like you are hiding.
- **Blaming suppliers publicly** — handle supply chain accountability internally, not in customer communications.
- **No dedicated recall page** — sending customers to a generic support page creates confusion.

---

## Recovery

- **Unknown number of units affected:** Use purchase records and estimate conservatively. Over-communicate rather than under-notify.
- **No customer email list:** Use social media, website banners, retail partner networks, and press outreach to reach buyers.
- **Regulatory uncertainty:** When in doubt, consult a product liability attorney. Err on the side of voluntary reporting.
- **Backlash on social media:** Respond with empathy and facts. Do not delete negative comments — address them publicly.
- **Repeat issue after fix:** Escalate quality control procedures and consider a third-party audit before re-launching.
